Steinborn-Busse family company
About The SB Group
At SB Group, we believe in creating lasting impact—whether through high-quality developments, elite sports programs, or education initiatives that unlock potential. As a fast-growing, family-owned enterprise, we are driven by a deep commitment to progression, community enrichment, and sustainability.
Founded by Kayne Steinborn-Busse, SB Group is built on a legacy of ambition, craftsmanship, and strong family values, with roots tracing back nearly a century to Germany. This foundation shapes our ethos of integrity, excellence, and long-term vision.
Building for the Future
We don’t just develop properties; we create communities. Every project we undertake is driven by quality craftsmanship, thoughtful design, and a dedication to sustainability—ensuring that what we build today stands the test of time.
Empowering the Next Generation
Through sport and education, we provide young people with the tools to succeed, blending academic pathways with high-performance athletic programs. From our investments in Bracknell Town FC and Sandhurst Town FC to the SB Group Academy, we are committed to shaping future leaders, both on and off the pitch.
The Steinborn-Busse Legacy
For generations, the Steinborn-Busse family has built a reputation for excellence, ambition, and unwavering commitment to every endeavour. SB Group stands as a testament to this legacy—an enterprise shaped by vision, discipline, and an enduring dedication to progress. Across property, sport, and hospitality, the family’s influence is evident in the strength of its investments and the calibre of its leadership.
Kayne Steinborn-Busse
With a clear vision for growth and longevity, Kayne leads SB Group with a meticulous approach to investment, infrastructure, and strategic development. Under his leadership, the group has expanded across multiple sectors, strengthening its presence in elite sports, property, and business innovation. His ability to navigate complexity and drive long-term success is a hallmark of the family’s enduring influence.
Sophie Steinborn-Busse
A pivotal force within SB Group, Sophie ensures that the family’s legacy of precision, integrity, and business acumen continues to flourish. With expertise spanning finance, investment, and operational strategy, she has played a defining role in the group’s expansion into property and retail, reinforcing the foundations upon which its success is built.
Louie Steinborn-Busse
Representing the next generation of leadership, Louie upholds the family’s commitment to excellence and innovation. As Vice Chairman of Bracknell Town FC, he has been instrumental in the club’s development, overseeing elite training facilities, youth initiatives, and strategic planning. His expertise in sports science and performance ensures that the club remains at the forefront of modern athletic development.
Jude Steinborn-Busse
With a hands-on approach and a sharp eye for detail, Jude leads the property development arm of the group, overseeing every stage from concept to completion. His day-to-day focus lies in delivering high-quality projects that balance commercial performance with long-term value. Through meticulous planning, team leadership, and an unwavering commitment to excellence, he ensures that each development aligns with the group’s broader vision for growth and sustainability. His operational expertise and pragmatic leadership continue to shape the built environment the group is proud to put its name to.
Jem Steinborn-Busse
With a grounded, practical leadership style, Jem plays a central role in driving the group’s property development projects from concept to completion. Working closely with Jude, he provides day-to-day oversight on site—ensuring that design intent, timelines, and quality standards are consistently upheld. His strength lies in turning plans into progress, maintaining momentum on the ground while adapting swiftly to the realities of live environments.
Rob New
With a firm grip on operational detail and a focus on reliability, Rob leads the group’s facilities function with precision and purpose. Responsible for the performance, safety, and integrity of all physical assets, he ensures that every site operates to the highest standard—supporting both day-to-day activity and long-term strategic goals.
Jason Banaag
With deep technical expertise and a commitment to precision, Jason leads the group’s civil engineering function—overseeing the planning, delivery, and execution of all infrastructure works. From groundworks to structural frameworks, his role is central to ensuring that each project starts strong and stays structurally sound. Known for his problem-solving mindset and ability to lead teams in complex, high-pressure environments, he brings clarity, safety, and efficiency to every site.
Chris Day
With a results-driven mindset and a structured approach, Chris leads the successful delivery of projects across the group’s portfolio. As Project Manager, he brings together teams, timelines, and technical detail to ensure that every phase runs to plan—on time, on budget, and to brief. His strength lies in turning vision into action, managing complexity with clarity and keeping stakeholders aligned from start to finish.
Lyn Waterman
Steady, precise, and quietly essential, Lyn oversees the day-to-day running of the group’s accounts with a focus on accuracy, integrity, and financial control. From managing invoicing and cash flow to supporting reporting and compliance, her work underpins the group’s financial discipline and operational rhythm.
Geoff Torrington
With a strategic lens and a firm grasp of the numbers, Geoff leads the financial direction of the group—shaping decisions that drive performance, growth, and long-term value. As Finance Director, he provides oversight across budgeting, forecasting, and financial governance, ensuring clarity and control at every level of the business.
A Family of Influence & Tradition
The Steinborn-Busse name is synonymous with expertise, heritage, and the pursuit of excellence. Across generations, the family has cultivated a reputation for deliberate, strategic growth, ensuring that every venture contributes to a legacy that endures beyond the present.
Explore the rich history behind the Steinborn-Busse family and the vision that has shaped SB Group into what it is today.