SB Group – a Steinborn-Busse family company
Shaping the Future with Expertise and Integrity
At SB Group, every project is built on precision, discipline, and lasting impact. Across property, sports, land promotion, construction, and hospitality, our work reflects a commitment to quality that stands the test of time. Every decision is intentional, every investment designed to shape the future.
As Featured on …
A History of Timeless Development Across the South East
From landmark residential communities to world-class sports facilities, every SB Group development embodies precision, purpose, and enduring quality. We craft spaces that enhance modern living while seamlessly integrating with their surroundings—blending innovation with timeless architectural integrity. Each project is built to make a lasting impact, ensuring its value and excellence for generations to come.
The SB Stadium, Bracknell Town FC & Sandhurst Town FC
Bottom Meadow, Sandhurst, Berkshire
A £2.2m project, included a High-Grade 4G pitch and associated Stadium with a fully refurbished clubhouse, bar and changing rooms.
Larges Lane, Bracknell Town FC
Large Lane, Bracknell, Berkshire Downtown Avalon
An architectural statement in urban sophistication, featuring panoramic city views, premium residences, and world-class amenities.
The Chapel, Winkfield Row
The Chapel, Winkfield Row, Berkshire
Located in the the highly desirable village of Winkfield Row, Berkshire, a converted 19th century chapel providing two bedrooms and stylish accommodation arranged over two floors.
The Muga, Ranelagh School
Ranelagh Drive, Bracknell, Berkshire
A project that included a £600K investment to design and build two Multi-Use Games Areas (MUGA) and a Pavilion. The project took less than 9 months to complete and opened for use in the Summer of 2020.
A Legacy in Sport, A Future of Excellence
From elite sports facilities to landmark developments, SB Group operates at the intersection of investment, infrastructure, and innovation. With over 50 years of deep involvement in local sports, our passion extends beyond business—it’s personal.
From enjoying time at Bracknell Rugby Club to playing at Sandhurst Football Club, SB Group founder Kayne and his family have long been embedded in the local sports community. Their children have proudly represented Bracknell Town FC, and now, their next chapter involves elevating local cricket to new heights, with ambitions for international recognition.
Our expertise spans property development, land promotion, construction, sports management, and education—ensuring that every project is designed with precision, purpose, and long-term value. But for us, sports development is about more than just infrastructure; it’s about community. We create spaces that bring together good sport, strong social connections, elite training, and grassroots accessibility—removing barriers to entry for young athletes and ensuring sport remains inclusive for all.
By integrating sports land and facilities with the growth of housing and local infrastructure, SB Group ensures that communities thrive holistically. Whether transforming urban landscapes, elevating sports infrastructure, or setting new standards in hospitality, we deliver with strategic vision and an unwavering commitment to quality—because for us, it’s never just about profit, it’s about legacy.
Our Vision
To define excellence through strategic investment, enduring craftsmanship, and a commitment to projects that leave a lasting mark.
Our Mission
To build with purpose, invest with foresight, and uphold the highest standards in everything we do.
“SB Group has been instrumental in delivering high-quality projects with long-term vision. Their approach to investment and development is unmatched.”
— JGE. Jones – Berkshire Developments
“SB Group has always been built on strength, precision, and long-term vision. As we move forward, we remain committed to transparency, delivering on our promises, and setting new benchmarks for excellence.”
Kayne Steinborn-Busse
Leadership and Expertise
The strength of SB Group comes from those who lead it. The Steinborn-Busse family has guided the business with foresight and precision, ensuring that every venture upholds the principles of quality, trust, and excellence. Their leadership continues to drive progress, shaping industries and maintaining a standard that others look to.
Foundations Built to Last
The Steinborn-Busse name is built on experience, discipline, and a commitment to progress. Every project reflects a legacy of meticulous planning, strategic growth, and a responsibility to deliver excellence. This is SB Group.